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Prices for the R2 SUV, which will go on sale in early 2026, will start at around $45,000, Rivian said. That’s something that set the larger R1S apart among electric SUVs, few of which can seat more than five. The Rivian R2. The Rivian R2 and R3 are Rivian’s smaller, more affordable off-road EVs Rivian“For $75,000 I can buy a Mercedes or a BMW, a 100-year-old Europe power house,” he said. Without naming Rivian, Scout chief executive Scott Keogh noted the advantage of Scout’s established brand name.
Persons: CNN — Rivian, Rivian, R.J, Scaringe, It’s, , ” Scaringe, won’t, Sandeep Rao, , Scott Keogh, ” Keogh Organizations: CNN, US EV, BMW, Kia, Hyundai, Volkswagen, Scout, International Harvester Locations: Georgia, Europe, South Carolina
EV maker Rivian to cut 6% of jobs amid price war
  + stars: | 2023-02-01 | by ( ) edition.cnn.com   time to read: +3 min
Reuters —Rivian Automotive is laying off 6% of its workforce in an effort to cut costs as the EV maker, already grappling with falling cash reserves and a weak economy, braces for an industry-wide price war. The company is focusing resources on ramping up vehicle production and reaching profitability, Chief Executive R.J. Scaringe said in an email to employees on Wednesday announcing the job cuts. Layoffs at Rivian come amid falling EV prices kicked off by cuts made recently by Elon Musk-led Tesla (TSLA) and Ford Motor Co. To further conserve its cash, Rivian late last year shelved plans to build delivery vans in Europe with Mercedes. Its cash and cash equivalents stood at $13.27 billion as of Sept. 30, 2022, down from over $18 billion a year earlier.
London CNN —Rivian said Monday it would no longer pursue a deal with Mercedes to build electric vans for businesses in Europe. “At this point in time, we believe focusing on our consumer business, as well as our existing commercial business, represent the most attractive near-term opportunities to maximize value for Rivian,” Scaringe said. A memorandum between Rivian and Mercedes was agreed just three months ago. They had planned to produce two large vans — one based on Mercedes’ engineering and another with “second-generation” Rivian engineering. Rivian, which is known for its electric trucks, generated huge hype when it made its public market debut in 2021.
Even now, as the company’s assembly lines have started churning out its electric vehicles, success still isn’t assured. The 39-year-old is running the car company he founded, building electric vehicles he helped engineer and design. Jamie Kelter Davis/Bloomberg/Getty ImagesEver since he was a child growing up in Melbourne, Florida, Scaringe wanted to start his own car company. At the time, the idea of starting a car company seemed very farfetched. Robert Joseph "RJ" Scaringe, Rivian's founder and CEO, said he had wanted to start a car company since he was a child.
Even now, as the company’s assembly lines have started churning out its electric vehicles, success still isn’t assured. The 39-year-old is running the car company he founded, building electric vehicles he helped engineer and design. A Rivian R1T pickup truck at the company's manufacturing facility in Normal, Illinois. Robert Joseph "RJ" Scaringe, Rivian's founder and CEO, said he had wanted to start a car company since he was a child. In 2021, Ford revealed the F-150 Lightning electric truck, which went into production this year.
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